50% Reduction in Cost Per Lead For Insulation Company

Challenge & Objectives

AtticStar’s goals were to reduce their cost per conversion and create sustainable business growth. We had to find a way to scale their business while keeping costs low.

Our goals for this project were:

• Reduce the cost per conversion by 50% within 3 months.
• Ensure sustainable and scalable business growth of 10% month-over-month.

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AtticStar needed to lower its cost per conversion to make its advertising more effective. Once that first step was accomplished, AtticStar wanted us to find ways to scale their business and increase lead volumes without compromising the cost per lead.

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Our Approach

In July 2023, we teamed up with AtticStar, using our lead generation expertise. We took a two-step approach. First, analyzing previous campaigns to identify what needed to be improved and second, developing a new lead generation campaign.

This approach involved: 

• Strategic Overhaul: Restructuring digital advertising strategies to align with business goals.
• Advanced Techniques: Using the latest digital marketing techniques and our team’s decades of experience to create a new campaign to improve lead generation.
• Problem Solving: Analyzing, identifying, and fixing issues in previous campaigns to fix key issues and boost performance.
• Sustainable Scaling: Balancing increased advertising efforts with consistent CPA to ensure growth and profitability.
• Blueprint for Success: Providing a model for other businesses to overcome high advertising costs and achieve scalable growth.

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We started by analyzing AtticStar’s previous campaigns to see what needed to be improved. From there, we created a new lead generation strategy that relied on keyword research to identify and target high-quality leads. By focusing on leads that were most likely to convert, we were able to dramatically increase AtticStar’s lead conversion rate.

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The Results

Our intervention not only solved AtticStar’s immediate problems but also set them up for long-term success.

After our strategic changes, AtticStar saw immediate improvements:

• Increased the number of leads (calls and form submissions) by 14x in 4 months.
• Reduced cost per lead by 50% within 1 month.
• Maintained a consistent cost per acquisition during our scaling process (month 3 and onwards).

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AtticStar's journey from high conversion costs to scalable success highlights the power of well-crafted digital marketing strategies. It shows how targeted strategies can tackle persistent challenges and drive profitability. 

Conclusion

With the help of our team at Marketify, this family-owned business continues to grow and attract new clients. They’re known as one of the top experts in their industry, and have earned many five-star reviews from satisfied clients, as well as a 100% client satisfaction rate. As AtticStar continues to thrive, our team continually reevaluates their lead generation and advertising strategy to ensure they remain effective and successful.

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