$130k in Sales For New E-commerce Jewelry Brand

Challenge & Objectives

Nikia needed an effective strategy to launch their business. We focused on targeting the right customers to drive sales and maximize ad spend.

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Here's what we aimed to do together:

• Get the word out about Nikia with a killer ad plan.
• Rack up $100,000 in sales just from ads in the first three months.
• Make sure we got at least $5 back in sales for every buck we put into ads.

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Nikia came to us before they even launched. They had amazing jewelry and big dreams, but they needed a plan. The online shopping world is huge, and they wanted to stand out and grab their piece of the pie. 

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Plus, with so many big players out there, they didn't want to waste any money on ads that wouldn't bring in sales.‍

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Our Approach

We used a combination of Facebook, Instagram, and Google Ads to reach different audiences. We also tracked our marketing dollars to minimize wasteful spending.

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Our approach for Nikia involved: 

• Using Facebook and Instagram ads to show off Nikia’s products, generate brand awareness among new customers, and encourage past customers to make more purchases.
• Creating a shopping campaign with Google Ads to reach the right audiences that would be interested in Nikia
• Creating a conversion tracking system to ensure no marketing dollars were wasted
• Retargeting customers who didn’t make a purchase with shopping ads to remind them of what they missed out on and encourage them to buy.

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We wanted the best of both worlds for Nikia, so we mixed the eye-catching style of Facebook/Instagram Ads with the straightforward effectiveness of Google Ads. It was all about finding the right balance to show off what Nikia offers.

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Before diving in, we took the time to really understand the type of customers Nikia wanted and create customer personas. With this knowledge in hand, we made sure our ads targeted the right people. 

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To keep things clear and easy to track, we set up a conversion tracking system that showed where every marketing dollar went.

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The Results

The results of our approach surpassed even our own expectations. It allowed Nikia to reach 7 figures in sales and a 546% return on ad spend.

Our key achievements included:

• $130,000 in sales in the first 3 months
• 546% return on ad spend
• 7 figures in sales

We hit it out of the park with Nikia, selling more than $130,000 in the first three months. That's 30% more than we were aiming for! Our return on ad spend (ROAS) was also through the roof, averaging at 546%. It was clear: people loved Nikia's jewelry, and our ads were reaching the right folks.

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Because of our early wins, Nikia quickly grew its sales into the 7-figure range, and before long, they were acquired by a larger player in the jewelry space.

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Client Testimonial

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"We heard about Marketify through a friend and thought we'd give them a try. From day one, they were all in, sharing our dream of growing fast and eventually selling our business. We owe a lot of our success to them. They worked hard, and it showed."

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Conclusion

Nikia went on to be acquired by a larger player in the jewelry space, and has since continued to grow their brand. The solid foundation we created for their business allowed them to explore new directions, reach new customers, and establish their foothold in this competitive market.

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