5x ROI For SaaS Startup

Challenge & Objectives

Breaking into the SaaS market is never a simple endeavor. RallyUp came to us with the challenge of crafting a dependable Google Ads campaign that not only sustains but amplifies their growth trajectory.

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Together, we set our sights on three core objectives:‍

• Design a detailed conversion tracking blueprint, capturing every pivotal user action to assess the performance of our Google Ads endeavors.
• Roll out a profitable Google Ads PPC strategy that zeroes in on the real decision-makers of nonprofit circles.
• Secure a steady influx of signups that dovetails perfectly with RallyUp's overarching growth objectives.

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Our goal for RallyUp was to encourage growth by understanding user actions and the performance of our ads campaigns. This allowed us to tailor our campaigns to maximize conversions. 

We also focused on targeting RallyUp’s key audience: nonprofit organization leaders. Reaching these decision-makers directly made it easier to demonstrate the effectiveness of RallyUp’s services and ensured we weren’t wasting marketing dollars on the wrong audience.

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Our Approach

We created a conversion tracking system with eight different client touchpoints. This allowed us to develop effective search and display retargeting campaigns.

Our approach involved:

• Multi-layered conversion tracking to better understand user actions
• Google search and display campaigns to reach the right audience
• Retargeting the right users to encourage conversions

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The first order of business was devising an intricate, multi-layered conversion tracking system. From the moment a user signed up for free on RallyUp to the instant they launched fundraisers and solicited donations, our mechanism kept a vigilant eye on eight crucial touchpoints.

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Next, we launched a strategic blend of search and display retargeting campaigns, expanding to include video content as our efforts progressed.

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Our campaigns navigated two primary themes: showcasing the diverse range of donor activities available on RallyUp (from raffles to walk-a-thons) and pinpointing the target audience – from school consortiums to nonprofit stalwarts.

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The Results

Our strategy increased user engagement, created a stronger conversion funnel, and increased RallyUp’s ROI. Thanks to our efforts, RallyUp was able to spend their advertising dollars more efficiently, allowing them to grow their ad budget.

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Our key achievements for RallyUp included:

• 5x ROI on ad spend vs. user value
• 3x increase in advertising budget in 1 year
• Understanding how to improve the user experience
• Increase in user engagement

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After implementing our approach, what unfolded was a series of game-changing revelations for RallyUp: Our detailed conversion tracking system unveiled key insights, showing RallyUp precisely where user engagements waned across their conversion funnel.

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Thisl knowledge spurred RallyUp to introduce sweeping enhancements to their platform, elevating the experience not just for our campaign-induced conversions but for their entire clientele. Within a few months, our meticulously planned campaigns bore fruit, netting a remarkable 5x ROI when juxtaposing ad expenditure against the long-term value of a SaaS user.

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RallyUp didn't just meet their aspirations – they surpassed them. The impressive ad campaign metrics enabled them to triple their advertising budget in a mere year.

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Conclusion

A testament to our combined efforts, RallyUp clinched the #323 spot on the prestigious Inc. 5000 list, celebrating America's fastest-evolving companies. The company has gone on to connect with over 30,000 nonprofits and helped them fundraise over $400 million. They’ve also won numerous awards in the SaaS space. 

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Our campaign helped RallyUp create a solid foundation they could use to improve their user engagement, maximize conversions, and create sustainable growth into the future.